It's All in the Game
The world of gaming could have applications in fundraising.
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Robin Fisk
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First, let's acknowledge the importance of the gaming industry. In 2011 the global video game market was valued at $65 billion (source: Reuters). By comparison, the global music industry -- that's everything: sales of recorded music, music publishing and live performance -- was $68 billion and has been relatively flat for a few years (source: eMarketer). Gaming is a huge and still rapidly growing sector of the entertainment industry.
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Robin Fisk
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