It's All in the Game

Gamers respond to a challenge -- whether it's the "next level" or uncovering what's called an epic win in the gaming world, a gamer will aspire to reach it. They exhibit high levels of trust to other gamers -- they will often partner with other gamers online to achieve their goals. They love recognition -- whether it's a badge, a ribbon or their name on a leader-board, they are motivated by achievement and the recognition that comes with it. They are innately optimistic -- they expect benefits so they invest the time and energy into the games. They are social -- they form relationships and identify with a community of like-minded gamers.