The World's First Lottery Where Players Choose Their own Charitable Donations Released

Charities that look for cures to diseases were the most popular, with almost a third (32%) of Britons stating they are most likely to donate money to such causes. Charities that help local causes were the second most popular with 16%, followed by charities that protect animals (11%).

"With over 750,000 charities worldwide, PlayOTTO.com believes that it's a player's right to choose which causes receive their charitable donations, says Hans Eirik Olav, Head of PlayOTTO.com. "The results of our research show an overwhelming proportion of the British public echo our beliefs and want donations to be democratised. Many people hold particular charities close to their hearts and we want to ensure that they can help these worthy causes whilst having fun, earning money themselves and potentially scooping one of our world-leading jackpot prizes."