The ‘Younger Online Donor’ Myth

For example, for one school, where the difference in age between online and regular givers was the least, the median for online givers was still 50 percent higher than the median for regular givers.

“If you compare the medians for the oldest 25 percent of alums against the medians for the youngest 25 percent of alums, the older group had given at least four times as much as the youngest group,” Wylie says. “The pronounced overall difference between the lifetime giving rates of online givers and regular givers appears to hold up across the age groups.”