Focus On: Major Gifts: Take A Lesson from the Old School
Indeed, times are tough, but what does that actually mean in terms of people?
Individuals’ paper assets may lose value, but 80 percent of individual giving is out of income, not assets. Still, what you’re seeing is belt-tightening among large and small donors alike.
Giving essentially is flat nationally, and some sectors of the nonprofit world also have been hit hard by government and foundation cutbacks. But this is no time to sit back and watch. Instead, nonprofits need to engage in continuous cultivation.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
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