Focus On: Major Gifts: Take A Lesson from the Old School
Then, make a plan to revisit each major donor. This can range from taking the top donors to dinner on down to creating an in-house e-mail list to keep them updated with a bit more information than they would find in your regular newsletter. That is to say, turn your donors into “insiders” — people who feel they have a continuous stake in your organization. Position fundraising as part of the solution. At a time when everything is negative, a large gift or two can be extremely positive.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
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