Focus On: Major Gifts: Take A Lesson from the Old School
Ask for help
Don’t forget to enlist help in this effort; continuous cultivation also should be job No. 1 for the president, the board chairman and even the program directors. This is serious business. In these difficult times, key programs or even your organization’s entire mission could be at stake. Make sure everyone is on board.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
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