Focus On: Major Gifts: Take A Lesson from the Old School
When the donor finally arrived, he was quite apologetic — and was clearly impressed that the young man took the cause so seriously that he’d waited several hours in his car. Not only did the donor complete the interview that day, he made a financial commitment, one that was well above what the organization had hoped for.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
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