Focus On: Major Gifts: Take A Lesson from the Old School
No one is suggesting that sick staffers should drag their germs into the office and take down their whole team, but one secret of successful fundraisers is the passion behind their work.
On days when it takes that much more effort to step up to the task at hand, they remember that what they do will mean that many more wishes granted for sick children, scholarships for struggling youths, and dollars to fight hunger and disease.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
