Focus On: Major Gifts: Take A Lesson from the Old School
Of course, you arrived at that number by doing your homework. The amount of information publicly and legally available about donor prospects — information from Google to LexisNexis and everything in between — is staggering. Do you know her history of giving — not just to your institution, but to others? What about important financial developments for her corporation, her family or for her personally?
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
