Focus On: Major Gifts: Take A Lesson from the Old School
Perhaps. But the value of a feasibility study is that it affords donors the opportunity to speak to a third party about their willingness to support a particular project.
It’s amazing how quickly individuals will open up and reveal themselves and their opinions during an interview. Indeed, donors, board members and volunteers often welcome the opportunity to vent, in a confidential interview, on issues where they feel their concerns have gone unheeded. The organization should consider this a golden opportunity to address internal weaknesses or practices that might have deterred donors.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
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