Focus On: Major Gifts: Take A Lesson from the Old School
In one recent instance, a donor specified three reasons why he would not make a gift to his alma mater. Once those items were addressed, he made a million-dollar contribution.
Keep showing up
Even students for whom academics don’t come easily will find that they can succeed if they demonstrate to their professors that they care — by making it to every class, asking questions, showing that what the professors are taking the time to teach is important to them. It’s the same with donors.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
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