Focus On: Major Gifts: Take A Lesson from the Old School
Oddly enough, though, some fundraisers take the opposite approach, especially in a struggling economy, and pay less attention to their donors.
“Times are tough,” you hear over and over from development directors. “Major gifts are dropping off.” Maybe, some say, it’s just a difficult time for fundraising.
Michael Hoffman is the vice president of customer experience at The GLD Shop, the leading online retailer of hip-hop jewelry worldwide. Previously, he was director of e-commerce and customer service at Rainbow Shops with over 17 years of experience in the retail world at top brands such as Paragon Sports, GAP Inc., and Eon Booksellers. His expertise includes strategizing and implementing omnichannel growth, new market expansion, divisional growth/reconstruction, as well as technology integration and implementation. In both his current and former roles he has overseen multiple divisions of multimillion/billion-dollar e-commerce and brick-and-mortar businesses.
