There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
Remember the story of the boy in Holland who noticed a hole in the dike? Fearing a leak could flood the entire town, he shoved his finger into the hole, potentially avoiding a major disaster.
As fundraisers, our challenge is not unlike that boy’s. Every day, we look for leaks — places where we’re not maximizing our investment, little holes that, if left unplugged, can cause our donors to abandon us and our income to plummet.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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