There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
Newsletters
17. In each article, show how you achieved results, but gently remind the reader that the job is not yet done and you still need her help.
18. Repeat those opportunities on the reply form so it’s easy for the donor to designate a gift to meet each specific need.
19. Put your newsletter in an envelope with a loose reply form and reply envelope; the extra cost usually is much less than the additional income you’ll receive.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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