There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
20. Save money without sacrificing quality or interest. For example, a No. 10 envelope with a large window on the nonaddress side allows you to use the same envelope for every issue and creates interest when a compelling photo shows through.
21. Survey donors to find out which regular articles they enjoy. Eliminate the ones that aren’t popular, and use the space for articles that better resonate with your audience.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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