There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
Direct mail
22. Test frequency; don’t let donors forget you. You probably can add a mailing (or two) and net more dollars.
23. Nothing says “junk mail” quite like an indicia. Test a live, bulk-rate stamp; it adds only a small amount to your production costs but could significantly lift response and net income. For higher-end donors, test a First Class commemorative stamp.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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