There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
24. Develop a monthly giving program; donors who are committed to give monthly are your most loyal donors and usually stay with you even in tough economic times.
25. Reuse winning packages. Donors don’t remember the appeals you sent a year ago. Freshen up the copy as needed.
26. The outer envelope serves two purposes: to hold the contents together and to get opened. Teasers, closed-face, live stamps, four-color, hand-addressing all work sometimes, but not always. Test!
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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