There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
Major donors
27. Be sure you aren’t neglecting your major donors. Too often, they are moved out of the direct-mail file for “special treatment” that never really happens.
28. Rethink donor clubs. Don’t hesitate to cancel them if they aren’t improving net income. Reabsorb the members into your main mailstream, but honor their commitment with closed-face envelopes, personal letters, etc.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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