There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
29. Find the contact methodology that meets the donor’s needs and is most likely to result in continued partnership. For example, a major donor to an organization we work with sent $50,000 every January when she received the direct-mail piece with a matching-grant offer. Instead of a visit, the representative started calling her to give her a “heads-up” that the mailing was on the way.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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