There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
Planned giving
30. Promote planned giving in your receipts. A simple insert can spark interest and bring in leads.
31. Ask participants for endorsements you can print. We all like additional confirmation from people just like us.
32. Test before including planned-giving messages in fundraising appeals. Sending mixed messages could hurt response.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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