There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
New donors
33. Thank them with special receipts. Be as warm and welcoming as possible, and reaffirm that supporting you was a wise decision.
34. If possible, have a separate welcome mailing. It’s another opportunity to say “thank you” and provide information about your charity.
35. Consider a small, mission-appropriate premium (a bookmark, for example) for donors who give second gifts within 60 days. Promote this with a small insert in the first receipt.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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