There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
36. Receipt the first gift, no matter how small.
37. At a predetermined threshold, call just to say “thank you.”
Lapsed donors
38. Test sending a postcard with a special need. Make the front of it colorful and exciting. Drive responses online or to a toll-free number.
39. Survey to find out why they stopped giving. Use the information to improve your program.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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