There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
40. Be aggressive; start re-upping before they lapse. Calls and letters reminding them it’s been almost a year since they last gave are proven ways to keep donors from lapsing.
41. Monitor the results of all lapsed efforts, and know when to stop. At some point, move them into an acquisition-only file.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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