There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
Acquisition
42. Love your control. No one else is bored with it. Don’t discard it unless it’s no longer working and you have something else consistently working better.
43. Test a variety of outer envelopes with the same package content. If your envelope isn’t getting opened, it doesn’t matter how great the contents are.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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