There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
44. Mail acquisitions to your prospects and deeply lapsed donors. It’s a low-cost way to activate them.
45. If you rent lists, remail the names that show up on multiple lists (with permission from the list owners) a few weeks later. These are usually the most responsive names.
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46. Have one person — with solid fundraising experience — own your total e-mail experience. Don’t let everyone in the company dictate when and what to e-mail.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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