There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
47. Avoid the temptation to over-e-mail. If your e-mails start to feel like spam, you’ll become a permanent resident of the “deleted items” file.
48. Maximize your Web site for search engines; learn how by going online and searching for “SEO” and “SEM.”
49. Promote reasons to go to your Web site in your newsletters, receipts and other communications.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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