There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
50. Make sure online giving is secure, easy to find and easy to use. Printing and mailing a form is not a substitute for secure online giving.
In good times or bad, always be looking for leaks you can plug. Several small improvements in your fundraising program can add up to significantly more net income — and greater opportunities to carry out your important work. FS
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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