There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
2. Look for untapped opportunities; direct mail should be your core source of income, with radio, TV, face-to-face, planned giving and online fundraising bringing in the balance.
3. Question everything. What are you doing because it makes you (or a board member) feel good and not because it raises money? Now is the time to make tough calls and eliminate things that drain your budget without increasing income.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
