There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
4. Offer choices when donors say, “You mail too much!” Have step-down options — rather than “all or nothing” — that reduce direct mail to quarterly, semiannually or annually. Be sure to schedule when to contact donors with mail restrictions, so they aren’t forgotten.
5. Call and thank former monthly donors; just saying a simple “thank you for all you’ve done” can encourage former donors to start giving again.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
