There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
6. Acknowledge milestones. Call and thank donors who give over a number of years or reach a certain accumulated giving threshold. Showing genuine appreciation is an unbeatable retention strategy.
7. Look for your trouble spots, and develop strategies to address them. For example, when are ongoing donors most likely to stop giving? At one organization we work with, it was after three years of giving, so we began a recognition program at that point and saw amazing improvement in retention.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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