There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
8. If you rely on premiums for donations, think continuity. A desire to receive the entire series can encourage ongoing giving.
9. When donors call, start building a relationship by letting them tell you the reason they called before you ask them to verify your computer records. Especially if a donor calls in to vent, making him jump through your hoops first only adds to his frustration.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
