There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
12. Write custom copy for first-time donors, special offers and major programs, if possible. “One size fits all” seldom works for T-shirts or receipt copy.
13. Don’t let donor remorse set in; include stories that show how effective you are in using donations.
14. Encourage repeat giving by enclosing an easy-to-use coupon and a return envelope. A three-part receipt — letter, receipt and return form — is a proven strategy for increasing additional gifts.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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