There Must Be 50 Ways …
… to net more dollars — even in the worst economic times.
15. Maximize your First Class postage costs by adding inserts on giving opportunities, planned giving, special events, etc.
16. For gifts larger than a predetermined level, mail a very personal, closed-face letter one week after the receipt to reaffirm your gratitude. Don’t include any reply device. You’re strengthening the relationship; additional giving will follow.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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