The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
The 2009 results showed that event participants who used the widget set higher fundraising goals, reached more donors and raised more money:
- More than 14 percent of participants used the tool — individuals are not required to fundraise in order to participate in the race.
- For those participants that did actively fundraise for the event, those using the widget raised on average 40 percent more than those who did not.
- More than $31,000 was raised directly through the widget.
- 39 new participants joined through the widget.
The success of these widgets on participants' social-media profiles goes right back to the heart of fundraising.
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- Companies:
- Blackbaud
- Network for Good
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