The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
"It's all about the people, the donors," Wilkins says. "We hear people say all the time, 'I got a donation from somebody never in my wildest dreams would I have expected.' It'll be a grade-school friend, someone who you didn't know was impacted by the cause.
"It's that ability to be able to reach out to more people and make the connections. And it's about the people. We all feel good about supporting friends and family we know have causes that are important to them," she adds.
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