The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
Light It Up Blue
Autism Speaks is another organization that has had some success using social-media widgets for its Walk Now for Autism Speaks events — according to Chief Community Officer Marc Sirkin, the Walk Now events raise about $30 million a year, with approximately $15.5 million to $16 million coming in online, and almost 6 percent of those online donations come from its version of the Facebook widget. But the national autism science and advocacy organization's most shining example of the power of social media is its Light It Up Blue campaign.
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