The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
During certain times of the year, Autism Speaks uses social media to mobilize its donors, supporters and volunteers to create their own Light It Up Blue events — events centered around the color blue to raise autism awareness.
"The campaign began to celebrate Autism Awareness Day [April 2]," Sirkin says. "We basically challenged our community to do events that have something to do with blue in them — Watch 'Blue Crush' on DVD, wear a blue shirt to work, etc."
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