The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
To add an even richer social element, Autism Speaks created a microsite for the campaign and invited people through Twitter, Facebook and other communications to create events, share stories and upload photos on it.
"We let people have a lot of fun with it, and lo and behold, the thing took off like a rocket," Sirkin says.
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