The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
The site was launched three weeks in advance of Autism Awareness Day, and on April 2, Autism Speaks had more traffic on its Light It Up Blue microsite than on AutismSpeaks.org. Social media drove the whole thing. Autism Speaks posted the site on Twitter for about eight hours, and it exploded from there. Followers flocked to the site, where they could make donations, share stories and ideas, and upload photos to a Flickr account.
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