The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
"We got a few hundred pictures in a couple hours after setting up the Flickr page," Sirkin says. "You really start to get a sense that there's real people out there. This is not just measuring clicks. There's a picture of that guy's kid, and he's got autism and there he is.
"The one picture that always kills me is of an 18- or 19-year-old kid, tall kid, and the caption reads, 'He hates blue, but he agreed to wear blue on Autism Awareness Day. Thanks, son.' And it's like, wow, it really is a one-to-one relationship scaled up, and you really get to feel like you know these people."
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