The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
Tweetsgiving
Epic Change is a small nonprofit organization missioned to amplify the voices and impact of grassroots changemakers and social entrepreneurs. One of the ways it does that is through its Tweetsgiving initiative.
Being a small organization that does just about all of its communication and outreach via social-media channels, it has built a large presence on Twitter. And in 2008, it launched the Tweetsgiving campaign. Essentially, Tweetsgiving is a 48-hour event where Epic Change encourages participants to express their thanks using social-media tools. The process is simple. Epic Change lays out the four-step process on its microsite:
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 AllNext »
- Companies:
- Blackbaud
- Network for Good
Related Content
Comments
