The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
• Step 4: Follow the story. With e-mail sign-up and Twitter, Facebook and RSS feeds.
Through the sheer power of social media, Tweetsgiving raised more than $10,000 in 48 hours in 2008, enough to build a classroom in Arusha, Tanzania. In 2009, it raised more than $41,000 and was mentioned more than 22,000 times on social-networking sites. The microsite also acknowledges donors who've given $100 or more through Tweetsgiving as its Top Turkeys.
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- Companies:
- Blackbaud
- Network for Good
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