The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
So NTHP set out on a social-media campaign to help rebrand the idea of a preservationist in the public view and to garner support for itself and for local preservation organizations across the country. Integrating Google Maps and Flickr into its existing This Place Matters campaign — in which members and preservationists were invited to tell their stories of places in their communities that mean a lot to them — NTHP created a microsite for the campaign.
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