The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
There, visitors could place virtual flags on the organization's Google Map of the U.S. and share why a specific place mattered in the comments. Further, visitors could upload photos of the sites on NTHP's Flickr page, and NTHP provided a This Place Matters sign that they could print and display in their photos. A slideshow was created on the microsite.
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