The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
The response was swift: 725 individuals participated in the campaign — 20 percent of whom made both Google Map and Flickr photo submissions. More than 1,000 photos were uploaded, and 582 of the 725 participants were not members of NTHP. Beyond the numbers, the campaign successfully allowed NTHP to create a two-way dialogue with its supporters and rebrand its image.
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