The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
Going forward, NTHP plans to take it to another level, announcing the This Place Matters Community Challenge. The trust is working with smaller, local organizations, allowing them to pick a place in their communities that matters. On the NTHP site, each organization will have its own microsite page where it can post pictures of its place, tell its story of why it's important, and then challenge each organization to go out for a four-week period and get people to register support for that place on NTHP's website. NTHP also will collect donations on behalf of the local preservation organizations, "sort of a preservation Network for Good," McDonagh says, so supporters not only can vote for the organizations, but also make donations.
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- Companies:
- Blackbaud
- Network for Good
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