The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
While McDonagh admits NTHP isn't yet making much money from social media, she says the fundraising power lies down the road. "The thing I'm most excited about with social media is it gives us and a lot of nonprofits something that we haven't had, which is a cost-effective way to have a relationship with people before they're ready to make gifts. Social media will give us a great opportunity to make donors of the future by engaging with them today."
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