The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
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Joe Boland
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Fat Cyclist
Perhaps the most remarkable display of social media's power lies in the story of Fat Cyclist. Elden Nelson, a cycling enthusiast who had noticed he was gaining a bit of weight, "resolved to start a blog, embarrassing myself by proclaiming my weight on a daily basis, no matter how bad I was doing," he says on his blog. So he created fat cyclist.com and began his crusade.
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- Companies:
- Blackbaud
- Network for Good
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Joe Boland
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