The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
A widower who lost his wife to breast cancer, Nelson also was a supporter of the Lance Armstrong Foundation, and one day he sent the manager of Armstrong's racing team, Johan Bruyneel, a résumé that he posted on his blog, proclaiming his desire to ride and train with Armstrong's Team RadioShack. Wouldn't you know it, Bruyneel wrote back, telling Nelson that if he raised $10,000 for the LAF and another $10,000 for World Bicycle Relief, he would fly Nelson out to cycling camp. And if he raised $25,000 in a week, he'd get a Trek road bike.
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